Fashion_Channel_Example_by_student(1)(1)

Fashion_Channel_Example_by_student(1)(1) - Expenses Cost of...

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Ad Revenue Calculator Current 2007 Base Scenario 1 Scenario 2 Scenario3 TV HouseHold Viewers 110000000 112200000 114444000 116732880 119067538 Average Rating 1% 1% 1.20% 1% 1.20% Avergae Viewers (K's) 1,100 1,122 1,373 934 1,429 Average CPM $2.00 $2.00 $1.80 $3.50 $2.50 $2,200 $2,244 $2,472 $3,269 $3,572 2,016 2,016 2,016 2,016 2,016 Weeks/Year 52 52 52 52 52 Ad Revenue/Year $230,630,400.00 $235,243,008.00 $259,143,697.61 $342,645,555.73 $374,462,643.05 $1,100,000.00 $1,122,000.00 $1,373,328.00 $933,863.04 $1,428,810.45 Current 2007 Base Scenario 1 Scenario 2 Scenario3 Revenue Ad Sales $230,630,400.00 $235,243,008.00 $259,143,697.61 $342,645,555.73 $374,462,643.05 Affiliate Fees $80,000,000.00 $81,600,000.00 $81,600,000.00 $81,600,000.00 $81,600,000.00 Total Revenue $310,630,400.00 $316,843,008.00 $340,743,697.61 $424,245,555.73 $456,062,643.05
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Unformatted text preview: Expenses Cost of Operations $70,000,000.00 $72,100,000.00 $72,100,000.00 $72,100,000.00 $72,100,000.00 Cost of Programming $1,100,000.00 $1,122,000.00 $1,373,328.00 $933,863.04 $1,428,810.45 Ad Sales Commisions $6,918,912.00 $7,057,290.24 $7,774,310.93 $10,279,366.67 $11,233,879.29 Marketing & Advertising $45,000,000.00 $45,000,000.00 $60,000,000.00 $60,000,000.00 $60,000,000.00 SGA $40,000,000.00 $41,200,000.00 $41,200,000.00 $41,200,000.00 $41,200,000.00 Total Expenses $163,018,912.00 $166,479,290.24 $182,447,638.93 $184,513,229.71 $185,962,689.74 Net Income $147,611,488.00 $150,363,717.76 $158,296,058.68 $239,732,326.02 $270,099,953.31 Margin 0.48 0.47 0.46 0.57 0.59 Average Revenue/ Ad Minute Ad Minutes/ Week Incremental Programming Expense...
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This note was uploaded on 02/10/2012 for the course MKT 500 MKT 500 taught by Professor Harris during the Spring '11 term at Strayer.

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