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MKT week 5(2) - Discussion Questions 1 2 3 4 What trends do...

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Discussion Questions: 1. What trends do you think have impacted the success of organic dairy farms? 2. Are these trends demographic, lifestyle or cultural in nature? 3. What other types of products could capitalize on these trends? 4. Discuss the potential success of an organic dairy 30 years ago. Organic dairy farms have been impacted by several trends: -Buy local movement -Organic fresh trend -Concern over environment -Concern over additives/chemicals (food safety) -Anti-big business/corporation trend -Taste Basically more people want to connect with the producer of their food, know the story about the product and the producer, and be assured that it is fresh, without additives. Asian Americans, African Americans, and Latino Hispanics power these trends. More than half have incomes less than $50,000/year. They have children and are concerned about what their children eat. It started as a yuppie deal-upwardly mobile folks who could afford to be concerned about their food, and had the resources and time to search out alternatives. Now buying organic
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