Unformatted text preview: marketing methods. Many manufactures have taken to sites such as Groupon and Living Social to market new products. In a turbulent market consumers tend to use coupons more and to seek specials. Groupon and Living Social provide a discount to consumers for trying a new product or service. Consumers pay twenty dollars and receive 40 dollars towards a product. This would allow for consumers to try a new product and a manufacturer to market to a new audience. Young transitionals tend to be individuals under 30 who are on the “go”. Their purchasing varies from start up families in that they are looking for the next best cheap and quick thing. South Western Cengage (2010) http://www.cengage.com/marketing/book_content/0324784430_iacobucci/videos/ch02.html...
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This note was uploaded on 02/10/2012 for the course MKT 500 MKT 500 taught by Professor Harris during the Spring '11 term at Strayer.
- Spring '11