mkt week9 - Given the management adage, "You measure...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Given the management adage, “You measure what matters”, discuss what matters to Timbuk2. What matters to Timbuk2 was in a slow revenue decline and they are heading to bankruptcy because the company was not growing. That’s why they needed more sales and they need to expand their market and product line. They need to make sure how happy or satisfy their customers. And how productive is their development tools. According to Dwight, a revenue goal of 25:5 that means 25 million dollar revenue in 5 years that it has been over achieving their annual goal. Discuss which metrics you might expect to see on Timbuk2’s dashboard. In developing the strategy, the company started with its overall goals, which are to 1) increase top line and 2) Increase profitability. The first metric the company has put in place is, “On time fill rate.” This is a key metric for the company because it does not want to fill shipments late or not in total. And the most important is customer satisfaction, they need to make sure that each customer will be happy and
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

mkt week9 - Given the management adage, "You measure...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online