TFC Revenue - $3,300 AD Minutes/ Week 2016 2016 2016 2016...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
AD Revenue Calculator Current 2007 Base Scenario 1 Scenario 2 Scenario 3 TV HH 110,000,000 110,000,000 110,000,000 110,000,000 110,000,000 Average Rating 1.0% 1.0% 1.2% 0.8% 1.2% Average Viewers (thousand) 1100 1100 1320 880 1320 Average CPM $2.00 $1.80 $1.80 $3.50 $2.50 Average Revenue/Ad Minute $2,200 $1,980 $2,376 $3,080
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: $3,300 AD Minutes/ Week 2016 2016 2016 2016 2016 Weeks/Year 52 52 52 52 52 Ad Revenue/ Year $230,630,400 $207,567,360 $249,080,832 $322,882,560 $345,945,600 Incremental Programming Expenses $0 $ 0 $15,000,000 20,000,000 Exhibit 4: Ad Revenue Calculator...
View Full Document

This note was uploaded on 02/10/2012 for the course MKT 500 MKT 500 taught by Professor Harris during the Spring '11 term at Strayer.

Ask a homework question - tutors are online