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Unformatted text preview: post purchase behavior *cognitive dissonance self doubt find attributes that made you buy product find friends that will help give you approval persuasion continues attempt to bring consumer and bring them to predetermined goal persuasion continuum...
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This note was uploaded on 02/13/2012 for the course MKT 3401 taught by Professor Jaber during the Fall '08 term at LSU.
- Fall '08