FINAL - post purchase behavior *cognitive dissonance self...

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FINAL  18:54 Interpersonal skills #1 corporate America  #2 teamwork—what you to do assignment in 45 minutes  #3 honesty  #4 core competency consumer decision making process is  very important process  need recognition  information search  evoked set  evaluation alternatives  purchase  how you go about making purchase
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Unformatted text preview: post purchase behavior *cognitive dissonance self doubt find attributes that made you buy product find friends that will help give you approval persuasion continues attempt to bring consumer and bring them to predetermined goal persuasion continuum...
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This note was uploaded on 02/13/2012 for the course MKT 3401 taught by Professor Jaber during the Fall '08 term at LSU.

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