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Unformatted text preview: SARA: This past summer, I was hired by Last In Concept as a Promotional marketing manager for the expansion of their businesses into New Orleans. The last is concepts company includes walk-ons, happys, the Roux house and schlits & giggles. The company obtained a prime location on the corner of poydras and o’keefe, just two blocks from the superdome in new orleans. My job included getting a group of 15 very attractive women together to rome the streets of new Orleans and get everyone in the area hyped about the new opening of Happys and Walkons. We used the 4 wall 4 block 4 mile approach. The girls were hired Wednesday through Friday from 8 am till 2 pm. This enabled the girls to be seen while business men and woman in the area headed to work & during their lunch breaks. Free koozies, pens, fliers, BOGO cards and t-shirts were given out thoughout a 6 week period prior to opening. The location of the new stores is in a dense business and condo area so a HUGE response was seen, especially since there aren’t many...
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This note was uploaded on 02/13/2012 for the course MKT 3401 taught by Professor Jaber during the Fall '08 term at LSU.
- Fall '08