Company_Fact_Sheet 2

Company_Fact_Sheet 2 - keep up with the latest trends,...

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Company Fact Sheet Team Name: Daddy’s Girl Team Members: Brittany Colura Laura Achee Julia Kahn Allison Lee Wholesale Price Zone (designer, bridge, etc.): Moderate Price Brand Classification (national brand, private label): Private Label Line product classification (e.g., missy sportsware): Separates Development Season: Spring 2011 (mandatory) Spring 2011 Line theme/source of inspiration (e.g., nature, punk rock, blah blah blah): Spring weather, the 1960’s and 1970’s Summary of Target Market/customers: Young sophisticated women, either in college or recent graduate who want to
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Unformatted text preview: keep up with the latest trends, still in their style comfort zone and in an affordable price range. Key Competitors: Local boutiques in Boston area, including Crush Boutique and Shop 344 Styles that make up the line / size ranges: True to size; typically size 0-10 Projected retail Price range: $30-$100 Key attributes of line salability: 1 or 2 sentences Affordable priced clothing that a college student would be able to afford. These young women are able to keep up with the latest fashion, but still able to wear some pieces throughout the seasons....
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This note was uploaded on 02/13/2012 for the course HUEC 3032 taught by Professor Park during the Fall '08 term at LSU.

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Company_Fact_Sheet 2 - keep up with the latest trends,...

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