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Unformatted text preview: keep up with the latest trends, still in their style comfort zone and in an affordable price range. Key Competitors: Local boutiques in Boston area, including Crush Boutique and Shop 344 Styles that make up the line / size ranges: True to size; typically size 0-10 Projected retail Price range: $30-$100 Key attributes of line salability: 1 or 2 sentences Affordable priced clothing that a college student would be able to afford. These young women are able to keep up with the latest fashion, but still able to wear some pieces throughout the seasons....
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- Fall '08
- Marketing, Season, blah blah blah, Brittany Colura Laura Achee Julia Kahn Allison Lee