Company_Fact_Sheet

Company_Fact_Sheet - nature, punk rock, blah blah blah):...

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Company Fact Sheet Team Name: Daddy’s Girl Team Members: Brittany Colura Laura Achee Julia Kahn Allison Lee Wholesale Price Zone (designer, bridge, etc.): Moderate Brand Classification (national brand, private label): Private Label Line product classification (e.g., missy sportsware): Development Season: Spring 2011 (mandatory) Spring 2011 Line theme/source of inspiration (e.g.,
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Unformatted text preview: nature, punk rock, blah blah blah): Summary of Target Market/customers: Young sophisticated college women who a Key Competitors: Boutiques in the Boston area; particularly Shop 344 and Crush Styles that make up the line / size ranges: Projected retail Price range: $30-$100 Key attributes of line salability: 1 or 2 sentences...
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