4046 Retail Store Comparison - Group 4-2

4046 Retail Store Comparison - Group 4-2 - Anthropologie &...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Anthropologie & Urban Outfitters Group 4 Ashley Wiley,
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Anthropologie Target Market Women 30-45 College graduates, working women, mothers Average income: $150,000 - $200,000 Customer Satisfaction Intricate designs and classic details Unique merchandise Multiple shopping channels
Background image of page 2
Anthropologie Competitive Advantage Advertising Rely on word of mouth Eye-catching store layout and design Merchandise Mix – one stop shopping Location Convenient Each store feels and operates like a collection of independent boutiques
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Urban Outfitters Target Market Classic “hipster” style Customer Satisfaction Casual clothes, accessories, shoes & housewares Offers website and catalog shopping
Background image of page 4
Urban Outfitters Competitive Advantage “Emotional” level of customers Quick turnaround Comfortable atmosphere, friendly staff Distinct brands – each brand chooses a customer segment & creates sustainable points of distinction Retail Strategy
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/13/2012 for the course HUEC 4046 taught by Professor Liu during the Fall '11 term at LSU.

Page1 / 11

4046 Retail Store Comparison - Group 4-2 - Anthropologie &...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online