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Unformatted text preview: towards furnishing the store, which helps keep their customers entertained to getting them to come back. By offering clothing items, shoes, handbags, accessories, jewelry, furniture, etc, it makes it a one-stop shop that is convenient for their customers to not have to worry about going elsewhere. Anthropologie stores are normally located in open areas that avoid shopping malls where it typically gets to crowd and parking is hard. By strategically placing their stores in convenient locations, they have a competitive advantage over their competitors. I find that Anthropologie has an effective retail strategy considering they do not need to do any advertising to get their customers to shop in their store, they continue to sell merchandise at high prices without needing incentives for their customers to buy, and many customers continue to be loyal to them because of their merchandise and the brands they offer in store....
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- Fall '11