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Unformatted text preview: The retail mix for Urban Outfitters is unlike any other. The category our group chose to focus on is outerwear including jackets, coats, blazers and vests. The sizes that Urban Outfitters provide is extra small to size eight. So, as one can see, there are a variety of sizes to meet customers needs. The prices at this store are priced extensively starting at around $35 to $439. This is a great pricing strategy because the typical college student looking for an outfit to wear on the weekend could normally afford the lower price range that is offered. On the other hand, individuals who have more disposable income than the average college student will also shop here and buy the high end priced items. This pricing range can help the products to be shown in various peer groups which can virtually help in the marketing of the products. Throughout the store, a customer can see while browsing, all of the different colors that are widely available throughout the store. There are a total of 15 different color options to choose from. Some of these throughout the store....
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This note was uploaded on 02/13/2012 for the course HUEC 4046 taught by Professor Liu during the Fall '11 term at LSU.
- Fall '11