000-M241IBMIBM Enterprise Marketing Management(R) Sales Mastery Test v1
Answer: B Explanation: Since Coremetrics is all about marketing. The executive role for the target audience should be Chief Marketing Officer or CMO. QUESTION: 26 What is one benefit listed in the value proposition of the Coremetrics product?A. Refine business contacts into leads. B. Build new connections to legacy applications. C. Tie-in former IBM business partners to EMM processes. D. Increase conversions and retention. Answer: D Reference: QUESTION: 27 Who are the influencers for using the Coremetrics EMM product?B QUESTION: 28 Who are the decision makers for using the Coremetrics EMM product?