aboutuscompanyprofileq42011121411final

aboutuscompanyprofileq42011121411final -...

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Starbucks Company Profile The Starbucks Story Our story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today, we are privileged to connect with millions of customers every day with exceptional products and more than 17,000 retail stores in over 55 countries. Folklore Starbucks is named after thefirst mate in Herman Melville’s Moby Dick . Our logo is also inspired by the sea – featuring a twin tailed siren from Greek mythology. Starbucks Mission Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at atime. Our Coffee We’ve always believed in serving the best coffee possible. It's our goal for all of our coffee to be grown under the highest standards of quality, using ethical sourcing practices. Our coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select the highest quality arabica beans. Once these quality beans arrive at our roasting plants, Starbucks experts bring out the balance and rich flavor of the beans through the signature Starbucks Roast™. Our Stores Our stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting atmosphere and an exceptional cup of coffee. Total stores: 17,003
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This note was uploaded on 02/11/2012 for the course AC 562 AC 562 taught by Professor Online during the Spring '11 term at Keller Graduate School of Management.

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aboutuscompanyprofileq42011121411final -...

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