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Unformatted text preview: 1 Starbucks Global Responsibility Report Goals & Progress 2010 This is the 10th year we’re reporting on the progress of our responsible business practices. When we first began, with our 2001 report, we joined a small but growing number of companies assessing their corporate citizenship and sharing the results, hoping to lead by example. In doing so, we declared our accountability to a broad range of stakeholders — our partners (employees), customers, shareholders, suppliers and neighbors. Back then, Starbucks had just over 4,700 stores in 23 countries and nascent relationships with Conservation International and Fairtrade, among others. We had just introduced our first set of coffee-sourcing guidelines — among the first of its kind for the coffee industry, and an early iteration of our Coffee and Farmer Equity Practices. At that time we were just beginning to build our community service programs and starting to explore ways to minimize the environmental impact of our stores. Since our first report, we have reached a number of important milestones. In 2008 we made a bold move with Starbucks™ Shared Planet™ by setting goals in the areas of our business where we could have the greatest impact: ethical sourcing , environmental stewardship and community involvement . More than ever before, we believe that our business performance is inextricably linked to our progress against these goals. Today Starbucks has more than 17,000 stores in over 50 countries around the world. Our family of brands connects with customers not only within our stores, but at home, on the go and in the digital world. As we have grown, we have embraced new sets of challenges and opportunities. We have also learned to leverage this growth to drive positive change in communities around the world. The results we share in this report demonstrate that our efforts have taken root across the company. We have a comprehensive approach to ethical coffee sourcing and farmer support, with more than 84 percent of our coffee meeting our strict standards for ethical sourcing. We are one of the world’s largest purchasers of Fairtrade certified coffee. We have made significant inroads in our effort to find recycling solutions for our paper cups, and we are working to inspire youth and partners in our communities as never before. We invite you to explore this report to get a snapshot of our performance in 2010 against our Starbucks™ Shared Planet™ goals. Regular updates on our broader responsible business practices, policies and partnerships are also available at starbucks.com/responsibility . Each year our stakeholders’ knowledge and expectations increase in regard to our responsible business practices. We expect more of ourselves as well, and will continue to integrate our values into our company strategy, business practices and operations. We’ll continue to set clear goals, and to measure our progress and the impact of achieving those goals. Although we are proud of how far we goals....
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This note was uploaded on 02/11/2012 for the course AC 562 AC 562 taught by Professor Online during the Spring '11 term at Keller Graduate School of Management.
- Spring '11
- The Land