Fidelity Darfur.Capps

Fidelity Darfur.Capps - Title Fidelity urges media to nix...

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Title: Fidelity urges media to nix ads that link it to Darfur. By: Capps, Brooke, Advertising Age, 00018899, 5/14/2007, Vol. 78, Issue 20 Database: Academic Search Premier Fidelity urges media to nix ads that link it to Darfur Slammed for investing in Sudanese oil partner Fidelity Investments is exercising its marketing muscle these days-just not the way the Save Darfur Coalition would like. The financial-services company has pressured CNN and Newsweek to hold off running coalition ads critical of Fidelity's investment in PetroChina, a company whose parent, China National Petroleum, is one of Sudan's largest oil-industry partners. Both the 30-second spot and the print ad, from GMMB, Washington, are derived from correspondence between coalition partner Fidelity Out Of Sudan and the mutual-fund giant regarding the withdrawal of its investments in PetroChina. According to the ads, when Fidelity was informed that, by investing in PetroChina, it was effectively supporting genocide in Sudan, it responded: "Fidelity portfolio managers make their investment decisions based on business and financial considerations." Allyn Brooks-LaSure, director-media relations, Save Darfur Coalition, said the organization has been trying to work with Fidelity privately. "We have certainly tried to make ourselves available to some type of dialogue with Fidelity specifically regarding the divestment issue. Unfortunately,
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Fidelity Darfur.Capps - Title Fidelity urges media to nix...

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