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Unformatted text preview: what type of comments it is receiving. Users can also follow other tweeters such as celebrities or companies. User profiles can be modified for personal design preferences or to maximize marketing capabilities. In the beginning, it was seen as a simple a way to share what you were doing or where you were. However, today it is widely used by businesses to market themselves to other Twitter users. Marketers post information about products or services. CadburyAU (Cadbury Australia) posted a tweet about its product Bar of Plenty. Other users responded to this post by tweeting the same thing or making comments on the Bar of Plenty candy bar. Instantly, this was shared with their followers in addition to all of CadburyAUs followers. In this way, Twitter allows information to become viral spreading quickly....
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- Spring '11