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Unformatted text preview: Chapter 4 E-Business and E-Marketing Benefits of B2C E-Marketing Chapter 5 Interpersonal Determinants of Consumer Behavior Personal Determinants of Consumer Behavior The Consumer Decision Process Postpurchase Evaluation* Chapter 6 Nature of the Business Market Segmenting B2B Markets Classifying Business Buying Situations Chapter 7 The International Marketing Environment Strategies for Entering Foreign Markets* * Indicates short essay question area...
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- Spring '11