Study_Guide__1_F10[1] - Chapter 4 E-Business and...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
BUS 363 Marketing Study Guide #1 Fall 2010 First Exam, Chapters 1-7 Chapter 1 What is Marketing? Nontraditional Marketing From Transaction-Based Marketing to Relationship Marketing Chapter 2 Marketing Planning: The Basis for Strategy and Tactics Successful Strategies: Tools and Techniques First Mover and Second Mover Strategies* SWOT Analysis Elements of a Marketing Strategy Methods for Marketing Planning Chapter 3 Environmental Scanning and Environmental Management The Competitive Environment Types of Competition* Social Responsibility in Marketing*
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Chapter 4 E-Business and E-Marketing Benefits of B2C E-Marketing Chapter 5 Interpersonal Determinants of Consumer Behavior Personal Determinants of Consumer Behavior The Consumer Decision Process Postpurchase Evaluation* Chapter 6 Nature of the Business Market Segmenting B2B Markets Classifying Business Buying Situations Chapter 7 The International Marketing Environment Strategies for Entering Foreign Markets* * Indicates short essay question area...
View Full Document

This note was uploaded on 02/11/2012 for the course BUSINESS 363 taught by Professor Kazura during the Spring '11 term at Berea.

Ask a homework question - tutors are online