2009CompleteMediaKitUSH

2009CompleteMediaKitUSH - 2009 U.S. Hispanic Media Kit...

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2009 U.S. Hispanic Media Kit
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the world’s leading producer of Hispanic content and Spanish-language media across the Latin American and U.S. Hispanic markets. Having the largest participation in the entertainment industry, its media companies include television networks and stations, publishing, radio and signage at outdoor sports stadiums. Televisa also produces and distributes television programming, motion pictures and musical recordings; offers dubbing and subtitling services; provides personalized paging/messaging services; and promotes sports and special events. As the leading Hispanic media company and a major player in the international entertainment industry, Grupo Televisa accomplishes many noteworthy feats. A true global leader, Grupo Televisa, has unprecedented presence, as it: holds 74% of the television audience share in Mexico through its four television networks; reaches the U.S. Hispanic market through Univision, the leading Spanish-language media company in the U.S; distributes its programming through Latin America, Europe, Asia, and Africa; produces and licenses pay TV channels throughout Latin America and Europe; owns the largest Spanish-language magazine publisher and distributor, covering 20 countries and more than 100 titles; and is a major player in the Mexican TV business, owning Cablevision and Sky, the largest cable and DTH systems in Mexico. Grupo Televisa is
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About Televisa Publishing + Digital Televisa Publishing + Digital is the world’s largest Hispanic content provider and distributor. With presence in 20 countries and over 100,000 points of sale, Televisa Publishing + Digital publishes over 110 titles with an annual circulation of over 169 million. Televisa Publishing + Digital ’s titles are #1 in market and audience share in most of its markets. Televisa Publishing + Digital has expanded its online initiatives by localizing the content of its popular Esmas.com portal and by launching and re-launching many of its branded and vertical sites, like www.cosmoenespanol.com, www.myautomovil.com, and www.poder360.com. Through its new media applications, Televisa Publishing + Digital offers cutting edge technology for the online world. Televisa Publishing + Digital provides multi-platform opportunities that allow for optimum delivery and impact. Televisa Publishing + Digital ’s popular brands extend to online properties, events, and branded products that reach a greater audience and exceed advertiser’s needs. P r i n t & C u s o m b l h g O e M T a U Cross-Platform Capabilities Print & Custom Publishing Televisa Magazines Print Advertising Print-Online-tie-ins Custom Publishing Calendar Creation Database Creation Promotions Multi-Media Solutions Themed Events Grassroots Strategies Integrated Opportunities Special Issues Sweepstakes Online & Mobile Esmas.com Portal Vertical Portals Content Integration Promotions & Advertising Polls & Surveys Site Sponsorship Talent Use & Management Retail to Content: In Store DVD’s, Novelas, etc.
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This note was uploaded on 02/11/2012 for the course BUSINESS 363 taught by Professor Kazura during the Spring '11 term at Berea.

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2009CompleteMediaKitUSH - 2009 U.S. Hispanic Media Kit...

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