PROMOTION - 1200 benches for 12 months @$59 = $70,800 (This...

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MAGAZINE ADVERTISING Women’s Day Magazine Advertising Has an average of 20,890,000 total readers. Mostly women 19,945,000 (100%). http://www.hfmus.com/hfmus/media_kits/women_wellness/woman_s_day/magazine_advertising/rates http://www.hfmus.com/hfmus/media_kits/women_wellness/woman_s_day/audience/demographics Full Page- Four Color $259,960 15 issues/year In 5 issues = $1,299,800 Hispanic Demographic: Vanidades is published twice a month. The magazine has approximately 3,240,000 readers. Published in Virginia Gardens, Florida, this magazine is a well-respected consumer publication. It is owned by Televisa Publishing. FP4C 1X Rate: $13,700 Total Audience: 2,004,000 12 issues/year In all 6 issues = $82,200 African American Demographic: Essence: Nearly 8 million consumers. Full Page 4C:$90,475 12 issues/year In all 5 issues = $452,375 TOTAL MAGAZINE = $1,834,375 BENCH ADVERTISING
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Unformatted text preview: 1200 benches for 12 months @$59 = $70,800 (This can be for one region i.e. West) there's a minimum number of benches that you have to agree to advertise on. Five or ten benches is a common minimum. The national average for bus and bench advertising is $250 per placement. 25,000 vehicles pass by daily. Bench Advertising Offers Great Visibility/ Provide Multiple Impressions Per Prospective Customer/ Give Precise Geographic Targeting. VIRAL ADVERTISING Twitter: Follow Bolt! Integrate humor/ use to inform followers of discounts Hire a representative to run the website. Salary Snapshot for Internet Marketing Coordinator $32,000/year http://www.payscale.com/research/US/Job=Internet_Marketing_Coordinator/Salary COUPONS Valpak- Send 10,000,000 coupons to households throughout the South, Mid-west, West and North East Coupons of $1 off....
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PROMOTION - 1200 benches for 12 months @$59 = $70,800 (This...

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