PROMOTION - 1200 benches for 12 [email protected]$59 = $70,800(This...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
MAGAZINE ADVERTISING Women’s Day Magazine Advertising Has an average of 20,890,000 total readers. Mostly women 19,945,000 (100%). Full Page- Four Color $259,960 15 issues/year In 5 issues = $1,299,800 Hispanic Demographic: Vanidades is published twice a month. The magazine has approximately 3,240,000 readers. Published in Virginia Gardens, Florida, this magazine is a well-respected consumer publication. It is owned by Televisa Publishing. FP4C 1X Rate: $13,700 Total Audience: 2,004,000 12 issues/year In all 6 issues = $82,200 African American Demographic: Essence: Nearly 8 million consumers. Full Page 4C:$90,475 12 issues/year In all 5 issues = $452,375 TOTAL MAGAZINE = $1,834,375 BENCH ADVERTISING
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 1200 benches for 12 months @$59 = $70,800 (This can be for one region i.e. West) there's a minimum number of benches that you have to agree to advertise on. Five or ten benches is a common minimum. The national average for bus and bench advertising is $250 per placement. 25,000 vehicles pass by daily. Bench Advertising Offers Great Visibility/ Provide Multiple Impressions Per Prospective Customer/ Give Precise Geographic Targeting. VIRAL ADVERTISING Twitter: Follow Bolt! – Integrate humor/ use to inform followers of discounts Hire a representative to run the website. Salary Snapshot for Internet Marketing Coordinator $32,000/year COUPONS Valpak- Send 10,000,000 coupons to households throughout the South, Mid-west, West and North East Coupons of $1 off....
View Full Document

{[ snackBarMessage ]}

Page1 / 2

PROMOTION - 1200 benches for 12 [email protected]$59 = $70,800(This...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online