Generic Global Business Strategies

Generic Global Business Strategies - MOR 492 Global...

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Unformatted text preview: MOR 492: Global Strategy Generic Global Strategies Generic Global Strategies 1 Generic Global Strategies Generic Global Strategies Multidomestic strategy Global strategy Choice -- Global versus Multidomestic Transition -- Multidomestic to Global Transnational strategy MOR 492: Global Strategy Generic Global Strategies Generic Global Strategies 2 FOUR BASIC STRATEGIES FOUR BASIC STRATEGIES Benefits from national responsiveness Efficiency benefits from global integration GLOBAL INTERNA-TIONAL TRANS-NATIONAL MULTI-DOMESTIC MOR 492: Global Strategy Generic Global Strategies Generic Global Strategies 3 Location and Coordination Issues Location and Coordination Issues LOCATION COORDINATION Production facilities Product line, market selection Location of service organization Number and location of R&D centers Location of purchasing function ■ Networking of Networking of international plants international plants ■ Commonality of brand Commonality of brand name, similarity of name, similarity of channels etc. channels etc. ■ Similarity of service Similarity of service standards standards ■ Coordination of pricing Coordination of pricing ■ Coordination of Coordination of suppliers suppliers MOR 492: Global Strategy Generic Global Strategies Generic Global Strategies 4 PRESSURES: NATIONAL RESPONSIVENESS PRESSURES: NATIONAL RESPONSIVENESS Differences in consumer preferences Infra-structural differences Government demands New manufacturing technology Organizational limitations Managerial resistance MOR 492: Global Strategy Generic Global Strategies Generic Global Strategies 5 MULTIDOMESTIC STRATEGY MULTIDOMESTIC STRATEGY Customized product Countries -- selected on their stand-alone potential Units independent Low coordination; high dispersion Few inter-subsidiary transfers MOR 492: Global Strategy...
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Generic Global Business Strategies - MOR 492 Global...

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