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Global Competitive Advantage

Global Competitive Advantage - Global Competitive Advantage...

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Global Competitive Advantage Global Competitive Advantage 1 Global Strategy Global Strategy Creating Global Creating Global Competitive Advantage Competitive Advantage Building Multinational Competencies
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Global Competitive Advantage Global Competitive Advantage 2 Global Strategy Global Strategy Strategies for Globalization Strategies for Globalization Adaptation Arbitrage Aggregation Local Customization Global Standardization Localization Globalization Exploit differences across countries Exploit similarities across countries
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Global Competitive Advantage Global Competitive Advantage 3 Creating Global Advantages from Creating Global Advantages from AAA AAA Global Strategy Global Strategy Arbitrage Exploiting persistent differences Aggregation Collecting similar demand (or supply) across markets Adaptation Efficiently replicating a business strategy/model to a new market Adapting an existing business model to a new market
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Global Competitive Advantage Global Competitive Advantage 4 Global Strategy Global Strategy Bases for Creating Global Advantage Bases for Creating Global Advantage National Differences Economies of Scale Economies of Replication Economies of Scope Global Learning Global Leverage & Flexibility Non-Market Strategies © Voigt, Mayer & Liebeskind, 2006
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Global Competitive Advantage Global Competitive Advantage 5 Global Strategy Global Strategy National Differences Location Drivers © Voigt, Mayer & Liebeskind, 2006 Global Learning Global Flexibility Non-Market Strategies
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Global Competitive Advantage Global Competitive Advantage 6 Global Strategy Global Strategy Cost and Volume Drivers © Voigt, Mayer & Liebeskind, 2006 Economies of Scale Economies of Replication Economies of Scope
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Global Competitive Advantage Global Competitive Advantage 7 Global Strategy Global Strategy Bases for Creating Global Advantage Bases for Creating Global Advantage National Differences Economies of Scale Economies of Replication Economies of Scope Global Learning Global Leverage & Flexibility Non-Market Strategies © Voigt, Mayer & Liebeskind, 2006
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Global Competitive Advantage Global Competitive Advantage 8 Global Strategy Global Strategy Bases for Creating Global Advantage Bases for Creating Global Advantage National Differences © Voigt, Mayer & Liebeskind, 2006 Arbitrage
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Global Competitive Advantage Global Competitive Advantage 9 Global Strategy Global Strategy National differences offer National differences offer arbitrage opportunities arbitrage opportunities Comparative advantage Natural factor endowments and Societal endowments Scarce or abundant resources Cost differences in factors of production Lower labor costs, lower cost of capital, tax advantages, availability of land, etc.
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