Lecture1_Course Introduction

Lecture1_Course Introduction - BUAD497 Strategic Management...

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BUAD497 Strategic Management Session 1: Course Introduction and Overview Lori Yue, Ph.D. Assistant Professor Marshall School of Business University of Southern California
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Your Instructor is… Lori Yue Ph.D. from Columbia University Office: Bridge Hall 204J Phone: 213-740-6972 Email: [email protected] Office Hour: Wed 3-3:50pm or by appointment Welcome Back Trojans!
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Where I grew up… Where I am from…
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Student Roster Checkup v Please correct me if pronunciation is wrong. v Please let me know your preferred name if you have one.
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Today’s Agenda v Get to know each other v Introduction to the Course v Syllabus: Course Logistics & Administration
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Introduction to the Course § Class Introductions § Why this class § What will you learn § How will we operate § What is Strategy?
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What is Strategy about? v Do we have to enter a market? v Do we have to introduce this new product? v Do we have to acquire a company? v Do we have to diversify? v Do we have to use this promotion? v Do we have to invest in this new technology? v Do we have to make a strategic alliance with another company? v Do we want to downsize?
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Course General v Strategic Management: Ø Integrative and Interdisciplinary Course § Integrate different functional areas § General manager perspective § Focus on long-term strategy Ø Goals § Learn tools for analyzing firm strategies
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This note was uploaded on 02/11/2012 for the course BUAD 497 at USC.

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Lecture1_Course Introduction - BUAD497 Strategic Management...

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