Lecture1_Course Introduction

Lecture1_Course Introduction - BUAD497 Strategic Management...

Info icon This preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
BUAD497 Strategic Management Session 1: Course Introduction and Overview Lori Yue, Ph.D. Assistant Professor Marshall School of Business University of Southern California
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Your Instructor is… Lori Yue Ph.D. from Columbia University Assistant Professor of Management & Organization Office: Bridge Hall 204J Phone: 213-740-6972 Email: [email protected] Office Hour: Wed 3-3:50pm or by appointment Welcome Back Trojans!
Image of page 2
Where I grew up… Where I am from…
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Student Roster Checkup v Please correct me if pronunciation is wrong. v Please let me know your preferred name if you have one.
Image of page 4
Today’s Agenda v Get to know each other v Introduction to the Course v Syllabus: Course Logistics & Administration
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Introduction to the Course § Class Introductions § Why this class § What will you learn § How will we operate § What is Strategy?
Image of page 6
What is Strategy about? Decisions, Decisions, & Decisions v Do we have to enter a market? v Do we have to introduce this new product? v Do we have to acquire a company? v Do we have to diversify? v Do we have to use this promotion? v Do we have to invest in this new technology? v Do we have to make a strategic alliance with another company? v Do we want to downsize?
Image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Course General v Strategic Management: Ø Integrative and Interdisciplinary Course § Integrate different functional areas § General manager perspective § Focus on long-term strategy Ø Goals § Learn tools for analyzing firm strategies §
Image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern