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JACK POWERPOINT FINAL CONTENT

JACK POWERPOINT FINAL CONTENT - JACK IN THE BOX GOES MOBILE...

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JACK IN THE BOX GOES  MOBILE Team 2 Tamara Fisher, Meredith Hampton,  Ade Gho Brendan Healey, Greg  Palmer,  Nick Poggetti 
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THE STRATEGIC MOVE Implementation of Munchie Mobile food truck Currently Jack in the Box only has brick and  mortar restaurants Moving into food truck industry
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MACRO ENVIRONMENTAL FORCES The economic downturn and recovery The internet and social networks The rising “cool” factor of food trucks
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THE FAST FOOD INDUSTRY     The fast food industry is defined as any food  service place specializing in the on demand  delivery of food from a specific immobile location.  Factor Strength Rank Rivalry 4 2 Supplier Power 2 5 Buyer Power 3 4 Barriers to Entry 3 3 Substitutes 5 1 Complementors 2 6 Conclusion 3.5
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THE FOOD TRUCK INDUSTRY Factor Strength Rank Rivalry 2 6 Supplier Power 3 5 Buyer Power 3 4 Barriers to Entry 4 2 Substitutes 5 1 Complementors 3.5 3 Conclusion 3 The fast food truck industry is closely 
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