JACK POWERPOINT FINAL CONTENT

JACK POWERPOINT FINAL CONTENT - JACK IN THE BOX GOES MOBILE...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: JACK IN THE BOX GOES MOBILE Team 2 Tamara Fisher, Meredith Hampton, Ade Gho Brendan Healey, Greg Palmer, Nick Poggetti THE STRATEGIC MOVE Implementation of Munchie Mobile food truck Currently Jack in the Box only has brick and mortar restaurants Moving into food truck industry MACRO ENVIRONMENTAL FORCES The economic downturn and recovery The internet and social networks The rising cool factor of food trucks THE FAST FOOD INDUSTRY The fast food industry is defined as any food service place specializing in the on demand delivery of food from a specific immobile location. Factor Strength Rank Rivalry 4 2 Supplier Power 2 5 Buyer Power 3 4 Barriers to Entry 3 3 Substitutes 5 1 Complementors 2 6 Conclusion 3.5 THE FOOD TRUCK INDUSTRY Factor Strength Rank Rivalry 2 6 Supplier Power 3 5 Buyer Power 3 4 Barriers to Entry 4 2 Substitutes 5 1 Complementors 3.5 3 Conclusion 3 The fast food truck industry is closely related to the street vendor industry and it...
View Full Document

This note was uploaded on 02/13/2012 for the course CAPSTONE 1 taught by Professor Staff during the Winter '10 term at Santa Clara.

Page1 / 17

JACK POWERPOINT FINAL CONTENT - JACK IN THE BOX GOES MOBILE...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online