Ent Fin Bristow Ch1-2

Ent Fin Bristow Ch1-2 - Our Text: Entrepreneurial Finance...

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Our Text: Entrepreneurial Finance For New and Emerging Businesses Special Edition By James McNeill Stancill
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DOING A START-UP Chapters 1 & 2
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3 Four Elements: Earth, wind, fire and water Chapter One 1. The basic idea 2. The key person - management team Chapter Two 3. The private placement memorandum - the “Package” 4. The venture capital INGREDIENTS FOR A START-UP
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4 2. Basic profitability: the Gross Profit 3. Market size: Too big; Too little 4. Capital intensity 5. A one product firm 6. Repeat orders vs. single sale 7. Capable of an “out” 8. Product too simple 9. Out of vogue 10. An understandable deal THE BASIC IDEA in Ten Parts
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5 1. Type of firm – Hard to finance, hard to sell Bankers say, “When the owner goes home the business goes home.” Functional Management Can you replace the parts and grow the business? 2. Basic profitability: the Gross Profit The internet problem: Webvan Price to value not to cost THE BASIC IDEA – parts 1 & 2
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3. Market size: Too big; Too little Internet Search One phone businesses 4. Capital intensity How deep is the hole you must dig? Software vs. Hardware 5. A one product firm Ok for a start bad for a sale force 6. Repeat orders vs. single sale Ancestry.com vs. Hummers 7. Capable of an “out” If you cannot get out – don’t get in. Will it fit with anyone’s business?
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Ent Fin Bristow Ch1-2 - Our Text: Entrepreneurial Finance...

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