altera2 barr

altera2 barr - Tools for Innovation By: Monica Davis...

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By: Monica Davis Brendan Healey Nick Poggetti Grant Ryan Tools for Innovation
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Semiconductor Industry Analysis
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Worldwide Semiconductor Industry n Sales in 2010: $298 billion n 30% increase over 2009 n Industry leaders n 1) Intel Corp. of United States n 2) Samsung of South Korea n In the United States n Semiconductors are the #1 export for the past years
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Semiconductor Industry Association (SIA) n Created in 1977 in the Silicon Valley n Represents 85% of the US Semiconductor Industry ¨ 60 member companies ¨ n Provides US semiconductor companies a forum and a voice to advance the global competitiveness of the US microchip industry
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Programmable Logic Devices (PLDs) n First PLD invented by Altera Corp. n 1984 n Field programmable gate array (FPGA) invented shortly after n First commercially viable FPGA invented by Xilinx founders Ross Freedman and Bernard Vondershmitt in 1985
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PLD Industry History n Xilinx dominated an unchallenged industry until the early 1990s. ¨ Rise of competitors: n Altera, Actel, Lattice n Today ¨ $2.75 billion subset of semiconductor industry ¨ n Both represent about 86% of market share
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PLD Competition n ¨ Essential to stay ahead of competition n Race to smallest n 65 nanometer process node ¨ Xilinx winner n 40 nanometer ¨ Altera winner
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Competitive Analysis v.
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Altera v. Xilinx: Brand Positioning n Altera® programmable solutions enable system and semiconductor companies to rapidly and cost-effectively innovate, differentiate and win in their markets. Find out more about Altera's FPGA, CPLD and ASIC devices at www.altera.com. Follow Altera via Facebook, RSS and Twitter. n Links to social media n Information of specific product offerings n X i l i n x i s t h e w o r l d w i d e l e a
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Repositioning Altera is the world’s number one programmable technology company. This achievement was earned by providing system and
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altera2 barr - Tools for Innovation By: Monica Davis...

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