ec.175._sept_21.2010

ec.175._sept_21.2010 - Marketing 175 ECommerce &...

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    Marketing 175 Dr. Gerald Klemushin Class#1: Sept 21, 2010                               E-Commerce is no longer an objective for businesses--                E-Commerce is a requirement!   The Internet has changed business forever!               
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    Marketing 175     Dr. Gerald Klemushin              Class #1 is Introductions                             Review the Syllabus--see ERES.scu.edu • What is the Marketing Function • The E-Commerce timeline • see Homework for Thursday(last slide & eres)
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Introductions …    •  Dr Gerald Klemushin    ~    Dr K.     --  see my bio on eres          BS     Penn State University, Engineering Science        MS, PhD   University of Pennsylvania,                                Apple Computer, Tandem Computers  
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Reference Books for this Marketing course are  recommended  -- not required …    • The  Syllabus  for the 10 week course is available on eres.scu.edu   Reference Books:  1.  e-Commerce , by Laudon, Traver  6th edition (2010)          ISBN 978013610057-7 Pearson Prentice Hall  2.  eMarketing…  The Essential Guide to Online Marketing       Rob Stokes and the Minds of Quirk       Flatworld Knowledge Suggest an online purchase or rental to get a much lower cost   
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Compare buying our ‘reference’ book  offline and online …. Homework#1 for for Thursday class--on eres Research buying the 6th edition of our textbook  i) Goal - what is the Lowest Price you can find for our required  textbook? Where can you get it? When can you get it? ii) What options do you have for getting the ‘reference’  textbook ? iii) What are 3 elements  that make up the total price of  buying a book online?  iv) What is nexus  --in the context of online Internet purchases?
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assignments  = eres.scu.edu         Eres Documents will be Dated. .           Password starting Thursday =  amazon        - PowerPoint (ppt) notes for lectures        - Homework will be designated as “required” or           ‘for class discussion’        - articles will be posted for your reading         Action : check eres & email regularly
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ec.175._sept_21.2010 - Marketing 175 ECommerce &...

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