This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: -Need the test: does the product serve or eliminate a major pain or is it an aspirin?-Economics price they will pay affordability-Whole product completeness for their use or is something missing to meet their needs?-Channel best ways to reach these customers-Positioning what messages will cause the prospect to act today D ATE 9/28 MKTG 175 CLASS 3...
View Full Document
This note was uploaded on 02/13/2012 for the course MKTG 175 taught by Professor Staff during the Fall '09 term at Santa Clara.
- Fall '09