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Unformatted text preview: -Need – the test: does the product serve or eliminate a major “pain” or is it an aspirin?-Economics – price they will pay affordability-Whole product – completeness for their use or is something missing to meet their needs?-Channel – best ways to reach these customers-Positioning – what messages will cause the prospect to act today D ATE 9/28 MKTG 175 CLASS 3...
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- Fall '09
- Marketing, quality customer service, Life cycle Bullseye, market segmentation Volume