mktg 175 notes 9.28

mktg 175 notes 9.28 - -Need the test: does the product...

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D ATE  9/28 MKTG  175  CLASS  3 Value proposition  <competitive advantage> -speed             -convenience(24/7)          -price (walmart, costco) -quality            -customer service              -delivery(timely) -their product(s) Product Life cycle   -    Bullseye –  The people most likely to be interested in the product Framework for market segmentation -Volume – how many potential customers
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Unformatted text preview: -Need the test: does the product serve or eliminate a major pain or is it an aspirin?-Economics price they will pay affordability-Whole product completeness for their use or is something missing to meet their needs?-Channel best ways to reach these customers-Positioning what messages will cause the prospect to act today D ATE 9/28 MKTG 175 CLASS 3...
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This note was uploaded on 02/13/2012 for the course MKTG 175 taught by Professor Staff during the Fall '09 term at Santa Clara.

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mktg 175 notes 9.28 - -Need the test: does the product...

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