This preview shows page 1. Sign up to view the full content.
Unformatted text preview: surveys o Visual and Audio Stimuli Pictures, sounds, video help present ideas more clearly which in turn return answers that more accurately reflect a persons opinion o Longer Surveys Can be longer and more detailed More reasons o Less costly o Everyone uses the internet o People generally dislike phone calls from random people o Access to target markets much easier. I.E. age groups...
View Full Document
This note was uploaded on 02/13/2012 for the course MKTG 181 taught by Professor Rhee,su during the Fall '07 term at Santa Clara.
- Fall '07