mktg 181-2 - surveys o Visual and Audio Stimuli Pictures,...

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Nick Poggetti Marketing 181 – Kirby Web Based Advertising April 22, 2009 Advantages of Web-Based Marketing Five reasons internet marketing returns high quality research data o Attention – The internet will be there when the person comes back, so interruptions will not be a problem o Precision – Surveys are made much easier because of the visual aspect instead of just hearing, so answers can be carefully thought about o Control – The logic and flow can be controlled more carefully as opposed to mail
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Unformatted text preview: surveys o Visual and Audio Stimuli Pictures, sounds, video help present ideas more clearly which in turn return answers that more accurately reflect a persons opinion o Longer Surveys Can be longer and more detailed More reasons o Less costly o Everyone uses the internet o People generally dislike phone calls from random people o Access to target markets much easier. I.E. age groups...
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This note was uploaded on 02/13/2012 for the course MKTG 181 taught by Professor Rhee,su during the Fall '07 term at Santa Clara.

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