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Unformatted text preview: Divine Faith, Cynical Pessimism, and Pragmatic Acceptance. I prefer the Hartman Group research because the quotes give me a more of a feel of how the consumer reacts in each category. I feel like I am able to understand the pie chart more fully by knowing what a consumer has to say about the issue of sustainability. While both give excellent, clear and different consumer views on the issue of sustainability, I find the Hartman Group’s research the easiest to understand....
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This note was uploaded on 02/13/2012 for the course MKTG 181 taught by Professor Rhee,su during the Fall '07 term at Santa Clara.
- Fall '07