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mktg181-3 - consumers could still enjoy some products that...

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Nick Poggetti May 4, 2009 MKTG 181 Video Case 11.2 1. I would classify most of the products sold by Wild Oats to be in the growth stage. The world is becoming more organically aware that we as a whole need to be more sustainable. This affects how they are marketed because they need to inform the consumers more about the new breed of goods that is sweeping through. The organic label has moved from a backwater type of brand to a more upfront, clean type. They would have to take advantage of this transition to find a place in the market. 2. The benefits of creating three private-label product lines are that the three label types fit into three separate organic qualities that most everyone can consume. The less “green”
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Unformatted text preview: consumers could still enjoy some products that aren’t fully organic, and the full “green” have a choice. 3. Wild Oats’ product width is three. They offer the organic, natural and living product lines. Wild Oats’ length includes snacks, frozen foods, supplements, beverages and pantry supplies, which is five. Their depth includes products in each category, and some examples include pizza, pasta, vitamins and milk. 4. I would place Wild Oats in the growth stage. They are becoming more known in the market, as well as their overall product and organic aspect. They should market their products as sustainable and healthy because the organic craze already sells itself like that....
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