Unformatted text preview: consumers could still enjoy some products that aren’t fully organic, and the full “green” have a choice. 3. Wild Oats’ product width is three. They offer the organic, natural and living product lines. Wild Oats’ length includes snacks, frozen foods, supplements, beverages and pantry supplies, which is five. Their depth includes products in each category, and some examples include pizza, pasta, vitamins and milk. 4. I would place Wild Oats in the growth stage. They are becoming more known in the market, as well as their overall product and organic aspect. They should market their products as sustainable and healthy because the organic craze already sells itself like that....
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- Fall '07
- Marketing, Wild Oats, growth stage, Nick Poggetti, private-label product lines, separate organic qualities