Unformatted text preview: Carrot Capital business plan contest, which offered $1 million in seed capital to the winning team. Terracycle won this contest, but turned the prize money down because they were not fond of which direction this contest would lead them in. So they continued to fund themselves through prize money of other contests. Their test marketing phase is filled by the affiliations with Wild Oats and other organic based companies, and their commercialization was achieved when they were named one of the 100 most innovative companies by Red Herring magazine and been awarded the Environmental Stewardship Award from Home Depot Canada....
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- Fall '07
- Marketing, Paul Newman, princeton, Terracycle, test marketing phase, fully recyclable goods