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Unformatted text preview: put it on the cap and also another place on the bottle. The vine that was introduced was to show consumers about the quality of the product, but still stay within the recognizable threshold. C) Tropicanas attempt to introduce a new brand failed when they got rid of their original orange with a straw design on the juice carton. It failed and they were forced to reinstate the old packaging and bring back the orange with the straw. Tropicana passed the threshold at too much of an extreme amount, forcing them to revert to their original design....
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This note was uploaded on 02/13/2012 for the course MKTG 183 taught by Professor Staff during the Fall '09 term at Santa Clara.
- Fall '09