Chris Balough - Chris Balough Sr Director software embedded...

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Chris Balough Sr. Director, software, embedded, & DSP Marketing Altera Company Altera 12000 offices worldwide Every single piece of electronic equipment can be defined as a BOX with arrows the go in, and arrows that go out. As marketers we define what we want, need. Send it to the engineers who map it out based on what is possible, how it is done Two ways to make chips 1) Make your own custom chip for a specific product 2) Or do altera, field programmable chip, where you design it through software and upload it to the premade chip What does a B2B Marketing person do? Sell! If you aren’t able to sell, you fail Challenges to be face Tons of interruptions Everybody is an armchair marketer Few people have formal marketing training B2B company cultures often dominating by technical and/or sales mindsets Mastering technical, marketing and application domains Getting quality data Sheer amount of info to process B2b over b2c Global products, global perspective
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