Ed Morgan - Video does a great job of conveying emotion(and...

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Ed Morgan Ed Morgan Consulting B2B Video Start off by telling them what they already know, to show them you know, what they know. B2C is cool B2B is make sure it works Smart B2B companies are using video everywhere in many ways (like Cisco) The power of video.
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Unformatted text preview: Video does a great job of conveying emotion (and branding) Steve jobs in his ipod and ipad launch A satisfied customer is a very credible resource Viral video must be part of a coherent program ( just being cool is no longer the way)...
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This note was uploaded on 02/13/2012 for the course MKTG 188 taught by Professor Staff during the Fall '09 term at Santa Clara.

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