Programmable logic industry is very competitive

Programmable logic industry is very competitive - o Gain...

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Programmable logic industry ---> highly competitive Altera vs. Xilinx Competitive Analysis - Corporate social responsibility Reposition Altera - #1 programmable technology company - Sell top quality devices at best prices - Lead industry’s future - Differentiate against competition - Social Responsibility Perception o Tools for customers to become industry leaders
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Unformatted text preview: o Gain trust of customers to be an industry leader o Contribute to global technological advancements Global prosperity Reach young students • Math and science --> engineers Website Analysis-Search engine optimization-Express #1 position on homepage Website Video-Visually show Altera as market leader-Reach younger audience...
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This note was uploaded on 02/13/2012 for the course MKTG 188 taught by Professor Staff during the Fall '09 term at Santa Clara.

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