Rob Sloan - Rob Sloan Manager of Marketing Borderless...

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Rob Sloan Manager of Marketing Borderless Network Cisco Tweetation notes Cisco uses their brand (that was formed by their deliverables with big businesses) to enter into medium and small businesses. Dominate supplier in many markets 15 top countries – US, Canada, UK, Germany, France, Italy, Spain, Asia, India, China, Japan, South America Japan is very nationalistic, they like made in Japan, we like made in USA…pick your marketing battles Understanding your customers A small part of the whole Many different decision makers o Individual users (can be very influential in decisions) o Functional decision makers (makes the decisions) o Financial decision makers (final check to see if it passes) Businesses are very large, and buying decisions go through a very large number of people compared to consumers Understanding your customers’ business In specific o In the context of your business In general o How do your customers fit into the whole How is your product, service or company, differentiated?
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Rob Sloan - Rob Sloan Manager of Marketing Borderless...

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