Athleta Assignment

Athleta Assignment - funding) and your knowledge of the...

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Athleta Case Assignment Please answer the following questions for the Athleta case. In terms of length, let me suggest that you think on the order of 2-4 paragraphs for your response, and do not exceed one page in total (single-spaced, using 12-point Times New Roman font). Please write your name on the back of the submission. Assume that you are a financial advisor to Scott Kerslake, president of Athleta. Drawing on your knowledge of the concepts from the reading (Getting financing or
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Unformatted text preview: funding) and your knowledge of the company/situation from the Athleta case study, identify what you see as the pros/cons of the three sources of financing that Athleta is viewing as options: venture capitalists, angel investors, and commercial banks. Based on your assessment, how would you recommend that Kerslake focus his time/attention in seeking to assemble the needed financial resources for Athleta (and why)?...
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This note was uploaded on 02/13/2012 for the course MGMT 472 taught by Professor Turner during the Spring '11 term at South Carolina.

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