acct 324 ch11 - Intellectual Property International...

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Intellectual Property International property laws- used for protecting the person who created the art, music, etc. protect property that is the result of mental creativity rather than physical effort Trademarks- Symbol that its exclusive use belongs to one company Associate Steve Jobs with Apple Polar bear with Coca Cola associate them with a brand, which has a great value in order to trademark something it has to have specific trademarks are valuable because you recognize them trade dress- the overall appearance, and image of a product that have acquired secondary meaning is entitled to the same legal protection as a trademark. Trademark dilution- is when a mark might be used without permission on completely unrelated goods, potentially diminishing the value of the mark. Two key differences between trademark dilution and trademark infringement are: Dilution additionally requires that the mark be famous Dilution does not require a showing of consumer confusion, as required by infringement. service marks- provide a service
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This note was uploaded on 02/13/2012 for the course ACCT 324 taught by Professor Eppink during the Spring '10 term at South Carolina.

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