acct 324 ch11 - Intellectual Property International...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Intellectual Property International property laws- used for protecting the person who created the art, music, etc. protect property that is the result of mental creativity rather than physical effort Trademarks- Symbol that its exclusive use belongs to one company Associate Steve Jobs with Apple Polar bear with Coca Cola associate them with a brand, which has a great value in order to trademark something it has to have specific trademarks are valuable because you recognize them trade dress- the overall appearance, and image of a product that have acquired secondary meaning is entitled to the same legal protection as a trademark. Trademark dilution- is when a mark might be used without permission on completely unrelated goods, potentially diminishing the value of the mark. Two key differences between trademark dilution and trademark infringement are: Dilution additionally requires that the mark be famous Dilution does not require a showing of consumer confusion, as required by infringement. service marks- provide a service
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Ask a homework question - tutors are online