jour test 1 part 2

Jour test 1 part 2 - Chapters 5-8 Jour 328 Study Guide Chapter 5 Management Process of PR1 Defining the problem or opportunity This requires

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Chapters 5-8 Jour 328 Study Guide Chapter 5: Management Process of PR- 1. Defining the problem or opportunity. This requires researching current attitudes and opinions about the issue, product, candidate, or company in question and determining the essence of the problem. 2. Programming. This is the formal planning stage, which addresses key constituent publics, strategies, tactics, and goals. 3. Action. This is the communications phase, when the program is implemented. 4. Evaluation. The final step in the process is the assessment of what worked, what didn’t, and how to improve in the future. Start with a firm base of research and a solid foundation of planning. MBO- managing by objectives (also, by results: MBR); to help quantify the value of public relations in an organization. FAQ’s: How can we measure PR results? How do we know whether the public relations program is making progress? -good source of feedback Most MBO programs share 4 points: 1. Specification of the organization’s goals, with objective measures of the organization’s performance. 2. Conferences between the superior and the subordinate to agree on achievable goals. 3. Agreement between the superior and the subordinate on objectives consistent with the organization’s goals. 4. Periodic reviews by the superior and the subordinate to assess progress toward achieving the goals. Fortune’s Most Admired Companies: 1. Apple (3 years)- 32 year old company -iTunes second largest music retailer sales $24 billion half revenue comes from music and iPod #1 Fortune: total return to shareholders Steve Jobs: leadership/vision
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This note was uploaded on 02/13/2012 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

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Jour test 1 part 2 - Chapters 5-8 Jour 328 Study Guide Chapter 5 Management Process of PR1 Defining the problem or opportunity This requires

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