250 final review sheet

250 final review sheet - 15:35 "The American...

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15:35 “The American Dream” equality but exclusionary mass media marked change to segmentation economic growth free purchasing power consumption culture Broadcasting v. Narrowcasting Broadcasting Advertise to everyone and anyone Broad target market Everyone needs a refrigerator Narrowcasting Changing advertisement and content to fit a specific audience claim of efficient separation Claim of special relationship Came because of cable= more channels with specific audiences Lifetime, nickelodeon, spike TV  Markets  and media casting: best use of Don’t see adds not relevant to you
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Don’t waste money Different groups enter the industry More representation of different groups Media executive response by selling the advertisers through  If you find a new group to target you win! Claim of efficient separation Media first assertion that it could deliver a desired group to advertisers without them  making the advertisers pay the for audience they did not want Income, age, class, gender, ethnicity comes with the medium Most important is disposable income Middle/ upper class become only target Claim of special relationship A claim that the target audience has deep ties to the media outlet that they paid  attention to everything and trust the outlet and ads including it Most valued medium Primary media community Nickelodeon is trusted by kids Equality The way media represents, upholds and challenges inequalities Who is on screen and how do we identify with them Who is making the media Circumscribed agency  power stuctire
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Whose stories are being told and by whom Interpretive frame Who is able to engage in media Hegemonic ideology Social coercion takes place partially thought the cultural media products produced in  society These produces enough are a certain beliefs and attitudes are internalized by those  who consume the produce Citizens are disciplined by ideas and ideologies represented in the media rather than  external force Frankfurt School Jews escaping Nazi Germany Turned attention to the impact of Hollywood films on society Popular Hollywood producs were mass-produced entertainment Circulated the same ideologies Media is not made to criticizing and contemplate problems of society Used for entertainment: poke fun of inequalities and hardships Market Power Cultural and political power Increased visibility Representation as a market gives political, economic, and social clout Increased opportunities Producing media targeted to your own audience gives additional political economic  social clout LGBT
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African American Latino Narrative complexity certain kinds of environments encourage cognitive complexity Multiple threading keeping track of densely interwoven plotlines distinct in our head as you watch
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250 final review sheet - 15:35 "The American...

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