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Unformatted text preview: vertical marketing system. Polo by Ralph Lauren is sold through a corporate vertical marketing system it is a fashion so it must keep control over it product to be successful. 2. The most efficient system is the corporate vertical marketing. This system eliminates the possibility of outside conflict with groups that may have objectives not matching the one of Polo. In addition, any changes that need to be made to the vertical marketing system can be made with relative ease because there wont be any resistance from and outside party. BUS 360Rg Chapter 13 Assignment Instructor: Weems I certify that I completed this Chapter exercise without assistance from anyone and that these answers are solely my own work. Melvin C. Smith IV MIE 480 Student Profile Turn Over...
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This note was uploaded on 02/13/2012 for the course BUS 360 taught by Professor Kimbrough during the Fall '08 term at N.C. State.
- Fall '08