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BUS360RgChptr13Asgnmnt - vertical marketing system Polo by...

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North Carolina State University College of Management BUS 360 Marketing Methods Chapter 13 Assignment Chapter 13: Supply Chain Management Melvin Smith 4/11/11 Bus360-001 Assignment: Research each of the following consumer products: a.Keebler Cookies sold through grocery stores b.Krispy Kreme donuts sold through franchises c. www.polo.com by Ralph Lauren 1. Identify and describe what type of vertical marketing system is used by each. 2. Select which system you consider to be the most efficient and explain why. Number your answers and enter below 1. Keebler Cookies sold through grocery stores are part of a administered vertical marketing system. The grocery store buys the quantity it wants to buy when it wants to buy it and neither party is obligated to continue doing business together. Krispy Kreme’s is a franchise with detailed instructions on who to buy materials from, what price they pay, and how they will be delivered, so they are sold through a contractual
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Unformatted text preview: vertical marketing system. Polo by Ralph Lauren is sold through a corporate vertical marketing system it is a fashion so it must keep control over it product to be successful. 2. The most efficient system is the corporate vertical marketing. This system eliminates the possibility of outside conflict with groups that may have objectives not matching the one of Polo. In addition, any changes that need to be made to the vertical marketing system can be made with relative ease because there won’t be any resistance from and outside party. BUS 360Rg Chapter 13 Assignment –Instructor: Weems I certify that I completed this Chapter exercise without assistance from anyone and that these answers are solely my own work. Melvin C. Smith IV MIE 480 Student Profile Turn Over...
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BUS360RgChptr13Asgnmnt - vertical marketing system Polo by...

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