Chapter_2_-_Strategy

Chapter_2_-_Strategy - BUS 370: Chapter 2 - Operations and...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
BUS 370: Chapter 2 - Operations and Supply Chain Strategies Tracy Freeman Poole College of Management North Carolina State University 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter Objectives Be able to: Define core competencies and give an example of how they can be used in the operations and supply chain areas for competitive advantage. Explain the relationship between business and functional strategies and the difference between structural and infrastructural elements. Describe some of the main operations and supply chain decision categories. Explain the customer-value concept and calculate a value- index score. Differentiate between order winners and qualifiers . Explain why this difference is important to developing operations and supply chain strategy. Discuss the concept of trade-offs and give an example. 2
Background image of page 2
What is a business “strategy”? A mechanism for coordinating and guiding decisions regarding the elements of a business: Decide on Core Competency. How do we compete? Decide on required Structural and Infrastructural elements to execute the strategy Identifies targeted customers Establishes time frames and performance objectives 3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Core competencies Develop over long time periods Customer find valuable Competitors find difficult or impossible to copy 4
Background image of page 4
Core competencies What are the core competencies of the following corporations. (How do they beat the competition)? 5
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Business Elements Structural Difficult to change: Buildings Equipment Computer systems Other capital assets Infrastructural Relatively easy to change: People Policies Decision rules Organizational structure 6
Background image of page 6
How do the structural and infrastructural decisions of Subway and McDonald’s differ? 7
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/13/2012 for the course BUS 370 taught by Professor Favre during the Fall '08 term at N.C. State.

Page1 / 27

Chapter_2_-_Strategy - BUS 370: Chapter 2 - Operations and...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online