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Chapter_2_-_Strategy

Chapter_2_-_Strategy - BUS 370 Chapter 2 Operations and...

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BUS 370: Chapter 2 - Operations and Supply Chain Strategies Tracy Freeman Poole College of Management North Carolina State University 1
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Chapter Objectives Be able to: Define core competencies and give an example of how they can be used in the operations and supply chain areas for competitive advantage. Explain the relationship between business and functional strategies and the difference between structural and infrastructural elements. Describe some of the main operations and supply chain decision categories. Explain the customer-value concept and calculate a value- index score. Differentiate between order winners and qualifiers . Explain why this difference is important to developing operations and supply chain strategy. Discuss the concept of trade-offs and give an example. 2
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What is a business “strategy”? A mechanism for coordinating and guiding decisions regarding the elements of a business: Decide on Core Competency. How do we compete? Decide on required Structural and Infrastructural elements to execute the strategy Identifies targeted customers Establishes time frames and performance objectives 3
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Core competencies Organizational strengths & abilities that: Develop over long time periods Customer find valuable Competitors find difficult or impossible to copy 4
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Core competencies What are the core competencies of the following corporations. (How do they beat the competition)? 5
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Business Elements Structural Difficult to change: Buildings Equipment Computer systems Other capital assets Infrastructural Relatively easy to change: People Policies Decision rules Organizational structure 6
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Business Elements How do the structural and infrastructural decisions of Subway and McDonald’s differ?
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