Chapter 12 - Chapter 12-Retailing 176 questions(27...

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Chapter 12—Retailing 176 questions (27 true/false, 132 multiple choice, 17 essay) TRUE/FALSE 1. Retailing can be defined as all activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use. ANS: T PTS: 1 REF: 360 OBJ: 12-1 TYPE: Def TOP: AACSB Reflective Thinking| TB&E Model Product 2. The retailing industry is dominated by a large number of small- and medium-sized companies. ANS: F PTS: 1 REF: 360 OBJ: 12-1 TYPE: Comp Although most retailers are quite small, a few giant organizations dominate the industry. TOP: AACSB Reflective Thinking| TB&E Model Strategy 3. A retail establishment can be classified according to its ownership, level of service, product assortment, and price. ANS: T PTS: 1 REF: 361 OBJ: 12-2 TYPE: Def TOP: AACSB Reflective Thinking| TB&E Model Product| TB&E Model Pricing 4. Salil Rojas has just opened a specialty store that will sell pet caskets and other items used to bury deceased pets. Because it will be a specialty store, he should have a broad product assortment with moderately low prices. ANS: F PTS: 1 REF: 361, 363 OBJ: 12-2 TYPE: App See Exhibit 12.2. Specialty stores have narrow product assortments and moderate to high prices. TOP: AACSB Reflective Thinking| TB&E Model Product 5. Heino Jonson is the store manager of a local retailing establishment that sells a wide variety of shopping and specialty goods, including apparel, cosmetics, housewares, and electronics. Jonson probably manages a department store. ANS: T PTS: 1 REF: 362 OBJ: 12-3 TYPE: App TOP: AACSB Reflective Thinking| TB&E Model Product 6. Justin Nilssen and Joe Metzger disagree about what it means to be a specialty store. Nilssen says, "A specialty store is just one type of store." Metzger says, "It's more than that--it's also a method of retailing, and involves specializing in a type of merchandise, too." Metzger is correct. ANS: T PTS: 1 REF: 362 OBJ: 12-3 TYPE: Comp TOP: AACSB Reflective Thinking| TB&E Model Strategy 7. Barnabas Ali operates a retail store that has a wide assortment of electronics with little depth in any one product line. Ali operates a specialty store. ANS: F PTS: 1 REF: 363 OBJ: 12-2 TYPE: App Specialty stores typically have deep but narrow assortments of merchandise. TOP: AACSB Reflective Thinking| TB&E Model Product Chapter 12 Retailing 1
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8. Supermarkets are self-service retailers that specialize in food and food products although many now carry nonfood items as well. ANS: T PTS: 1 REF: 363-364 OBJ: 12-3 TYPE: Def TOP: AACSB Reflective Thinking| TB&E Model Product 9. Barwon Lita owns a shoe store where he also sells women’s purses, Hello Kitty stationery, scented candles, Godiva chocolates, Lladro figurines, romance novels, and greeting cards. Lita uses multibrand merchandising. ANS: F PTS: 1 REF: 364 OBJ: 12-3 TYPE: App This would be an example of scrambled merchandising because it involves offering nontraditional goods.
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