MKT_3401_Section_003_For_The_Fall_2011_Semester_Class_Syllabus_Sections_003_and_004

MKT_3401_Section_003_For_The_Fall_2011_Semester_Class_Syllabus_Sections_003_and_004

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1 | P a g e Section 3, 4 MKT 3401 MKT 3401 PRINCIPLES OF MARKETING Fall 2011 Instructor: Yinglu (Elle) Wu Class Time: 1:40 – 2:30 pm M/W/F (Section 3) 2:40 – 3:30 pm M/W/F (Section 4) Phone: 225-578-9069 Office Hour: 12:00-1:30 pm M/W or by appointment Email: [email protected] Office: 3121 Patrick Taylor Hall Course Object This course is designed for you to learn the fundamental knowledge of marketing. Through lectures, discussions, and assignments, you will gain useful and keen insights into the domain of marketing. The general objectives of this course are to: Provide you with an integrated view and understanding of the marketing process: The basic concepts and terms used in marketing; The knowledge and tools necessary to design and implement effective marketing programs; The ability to analyze advantages, disadvantages, opportunities, and tradeoffs involved in different marketing strategies and choices; The ability to utilize both formal analysis and creativity in designing and implementing effective marketing programs. Illustrate the role marketing plays in a firm and the society: The role of marketing in firms that function in an increasingly global and competitive market, The ethical implications of marketing decisions. The MOST IMPORTANT objective of this course is to guide you to integrate the marketing mindset into YOUR LIFE , as a consumer, a seller, and a decision maker. Required Text MKGT 5 ”( or MKGT 4 ”) , by Lamb, Hair, and McDaniel; Thomson/South Western Publishing Co. Grading Component Possible Point Total Point Exams (Best 3) 100 300 Student Lecture (1) 50 50 Participation (Best 10) 5 50 Activities (Best 10) 20 200 Marketing Lab Studies (5) 6 30 Total 630 Letter Grade Scale A …...………………………. 567 and above B …...………………………. 504 – 566.9 C …...………………………. 441 – 503.9 D …...………………………. 378 – 440.9 F …...………………………. 377.9 and below Exams Exam Design There will be three exams and an OPTIONAL final exam; each exam has 50 multiple choice questions and is worth 100 points. The first three exams will be given during the regular class time and the forth exam will be conducted in the final
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2 | P a g e Section 3, 4 MKT 3401 exam period. Exams will cover assigned readings, in-class discussions, and activities. The comprehensive final exam covers all the material in the semester. THREE
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This note was uploaded on 02/12/2012 for the course MKT 3401 taught by Professor Jaber during the Fall '08 term at LSU.

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MKT_3401_Section_003_For_The_Fall_2011_Semester_Class_Syllabus_Sections_003_and_004

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