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Unformatted text preview: satisfaction of customer wants and needs while meeting organizational objectives production orientation a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace relationship marketing a strategy that focuses on keeping and improving relationships with current customers sales orientation the ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits societal marketing orientation the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals and societys long-term best interests teamwork collaborative efforts of people to accomplish common objectives...
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- Spring '08