Chapter_3_Glossary

Chapter_3_Glossary - physical environment or to improve the...

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Chapter 3 Glossary code of ethics a guideline to help marketing managers and other employees make better decisions corporate social responsibility (CSR) a business’s concern for society’s welfare ethics the moral principles or values that generally govern the conduct of an individual or a group Foreign Corrupt Practices Act (FCPA) a law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries green marketing the development and marketing of products designed to minimize negative effects on the
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Unformatted text preview: physical environment or to improve the environment morals the rules people develop as a result of cultural values and norms pyramid of corporate social responsibility a model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that the firms economic performance supports the entire structure sustainability the idea that socially responsible companies will outperform their peers by focusing on the worlds social problems and viewing them as opportunities to build profits and help the world at the same time...
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This note was uploaded on 02/12/2012 for the course MKT 3401 taught by Professor Jaber during the Spring '08 term at LSU.

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