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Unformatted text preview: competition in commerce Food and Drug Administration (FDA) a federal agency charged with enforcing regulations against selling and distributing adulterated, misbranded, or hazardous food and drug products Generation X people born between 1965 and 1978 Generation Y people born between 1979 and 1994 inflation a measure of the decrease in the value of money, expressed as the percentage reduction in value since the previous year purchasing power a comparison of income versus the relative cost of a set standard of goods and services in different geographic areas recession a period of economic activity characterized by negative growth, which reduces demand for goods and services target market a defined group most likely to buy a firms product...
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This note was uploaded on 02/12/2012 for the course MKT 3401 taught by Professor Jaber during the Spring '08 term at LSU.
- Spring '08