Chapter_7_Glossary

Chapter_7_Glossary - Chapter 7 Glossary keiretsu a network...

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Chapter 7 Glossary keiretsu a network of interlocking corporate affiliates accessory equipment goods, such as portable tools and office equipment, that are less expensive and shorter-lived than major equipment business marketing the marketing of goods and services to individuals and organizations for purposes other than personal consumption business services expense items that do not become part of a final product business-to-business electronic commerce the use of the Internet to facilitate the exchange of goods, services, and information between organizations business-to-business online exchange an electronic trading floor that provides companies with integrated links to their customers and suppliers buying center all those people in an organization who become involved in the purchase decision component parts either finished items ready for assembly or products that need very little processing before becoming part of some other product derived demand the demand for business products disintermediation
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This note was uploaded on 02/12/2012 for the course MKT 3401 taught by Professor Jaber during the Spring '08 term at LSU.

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Chapter_7_Glossary - Chapter 7 Glossary keiretsu a network...

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