Chapter_11_Glossary

Chapter_11_Glossary - Chapter 11 Glossary brainstorming the...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 11 Glossary brainstorming the process of getting a group to think of unlimited ways to vary a product or solve a problem business analysis the second stage of the screening process where preliminary figures for demand, cost, sales, and profitability are calculated commercialization the decision to market a product concept test a test to evaluate a new-product idea, usually before any prototype has been created decline stage a long-run drop in sales development the stage in the product development process in which a prototype is developed and a marketing strategy is outlined diffusion the process by which the adoption of an innovation spreads growth stage the second stage of the product life cycle when sales typically grow at an increasing rate, many competitors enter the market, large companies may start to acquire small pioneering firms, and profits are healthy innovation a product perceived as new by a potential adopter introductory stage the full-scale launch of a new product into the marketplace
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Chapter_11_Glossary - Chapter 11 Glossary brainstorming the...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online